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Tourism Planning Projects
Tourism Planning Projects
Territory of American Samoa
Tourism Master Plan
As part of an overall resort master planning project, RCA conducted a market assessment and financial feasibility study of the proposed resort development in Baja California, Mexico. The market study included a review of current economic, real estate, and tourism trends; an assessment of market demand; access; competitive analysis; and an analysis of comparable real estate developments and their respective pricing, absorption rate, unit mix, and amenities. The competitive analysis also included an assessment of the comparable golf course and club, marina and resort developments in Baja California, Mexico.
The market assessment provided details needed for both the land use and marina plan (e.g. unit configuration and amenities) as well as for the real estate financial pro forma. RCA, based on the findings in the Market Study, created a detailed, phased financial development model that included sensitivity analysis of the various key assumptions regarding pricing and absorption rate of resort real estate so that specific scenarios could be reviewed as to their impact on the projected cash flows.
Puerto Rico Tourism Plan
Tourism Assessment and Plan for Infrastructure and Policy Improvements
For the Government of Puerto Rico, RCA consultants prepared an island-wide tourism plan. The island had been going through a period of declining visitation, declining hotel occupancy, and erosion of visitor spending. The analysis included a thorough analysis of the physical tourism infrastructure, individual resort quality, government tourism policies, and an extensive competitive assessment of other major Caribbean destinations.
Based on the analysis several recommendations were made that led to fundamental changes in the visitor experience and over a five year time frame re-established Puerto Rico as a favorite destination and greatly improved hotel occupancy. Recommendations included accelerated restoration of Old San Juan, relaxation of some of the gaming laws, diversification of the lodging product, improved cruise facilities and the airport, and the creation of financing vehicle to encourage private investment. The latter recommendation led to the creation of the Government Development Bank.
Serengeti National Park, Tanzania
Resource Study of the Physical Capacity of the Park to Handle Increased Tourism
The Frankfurt Zoological Society has been a major investor in efforts to manage the wildlife resources in the Serengeti Park for years, and commissioned an exhaustive study of the physical capacity of the resource to handle increasing levels of tourism. The Society's plan called for strongly limiting expanding the visitor capacity of the Park, which was in direct opposition to the Tanzanian Government's desire to greatly expand the visitor base. RCA consultants were retained as part of the planning effort to conduct case studies of the impact of mass tourism versus 'high value-low volume' approaches to tourism.